Which is better, Google or Yahoo?
Google Versus Yahoo Relevance
The debate between the best search engine will go on I am sure for generations to come. I have found both search engines function relatively the same. The search engine by popularity is Google. It is more known even becoming a word in the English dictionary. (see: http://www.merriam-webster.com/dictionary/Google merriam webster). Yet concerning relevance does Google measure up, or does Yahoo! hold more weight concerning relevance?
According to Compete.com blogger, Jeremy Crane citing Compete.com’s research, of the 7.5 billion search queries performed every month by the United States population, 5 billion, or 1/3 of all searches go unanswered. This means roughly 1/3 of the results posted on the SERP’s (search engine results pages) receive no clicks.
The month of August 2007 broke it down between the three big search engines, Yahoo! showed more search engine fulfillment than Google. [1] With this, one could conclude that Yahoo! offers more effective in search engine fulfillment requests. The third being MSN, which has now become bing
While Google holds an amazing 67 percent of the search engine market, and Yahoo! holds 20 percent.
(Ben Norman, Getting Noticed On Google, Make your website really successful, In Easy Steps Limited 2008).
Website Magazine ranked Google as the top Website for Professionals in their November 2009 publication. Yahoo is listed as the second most important. This article does not take into account the relevance of the search results. Does this fact alone show Google has relied on name recognition alone, and not on actual relevance? According to Author Andrew B. King, Website Optimization, (O’Reilly 2008) quoted eMarketer as “Google received 75 percent of United States paid search advertising, while Yahoo! received 9 percent[2] putting Google on dominance within the United States of America Pay Per Click marketing.
With regards to GeoTargeting, Google AdWords offers targeting that is more flexible than Yahoo! If advertisers want to target a specific area, Yahoo! Search Engine Marketing targets a wider market spectrum, and does not narrow the local search as effectively, leaving Yahoo! Search Marketing customers feeling over distributed.
With all of this being said, your best opportunity for success, in my opinion, is to go with the popular search engine Google for more traffic to your site regarding naturalized optimization and Pay Per Click ranking, based on the fact that you want geotargeted, defined listings. Yahoo! still has a way to go with it’s Search Marketing, but still presents a more relevant, naturalize optimization listing.
Using either search engine will accomplish bringing more traffic to your site.
