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Local Search Engine Marketing Targets Your Audience Next Door.

Throughout the search-engine-marketing firms, many times optimizing and targeting local markets is left behind. With the potential of reaching a national or global audience, some people only attempt to reach top rankings for keywords that get results for a national or global audience. If you run a window cleaning business in Oregon, a website browser in New York does not help your bottom line. You need local results targeting a local audience.

Choosing your target audience will help define your search engine marketing campaign between locally, nationally or globally. Here are a few reasons why you want to target locally.

Local search engine marketing is extremely relevant.

Creating a local search engine marketing campaign will help you reach an audience that is next door, can reach a local market for your goods, products or services. If your audience would only benefit a local audience, do you really want to waste your energy and money marketing to somewhere hundreds of miles away or around the globe? If you are also marking a product that can be sent abroad, word of mouth locally still transcends all geographic borders. If someone locally tells someone in another geographic location about your product they found in their hometown, it may gain the ability for them to build a higher trust factor with that product.

Local search engine marketing gives you a considerable advantage over your competitors.

The advantage you gain in a local market over your competitor is a considerable advantage. People will more than likely look locally rather than abroad as well. It costs the same amount to advertise on search engines nationally, yet if your service area is within the confines of your state, a national marketing campaign does not help you.

Local search engine marketing is cost effective as well as increases your advertising return on investment.

Again, your market may be local. When your business only services your city or state, your search engine marketing campaign coming up locally is much better than coming up nationally. You need results that will bring a higher volume of return on your advertising dollars. You have to reach out locally on the World Wide Web to have a local impact on your bottom line.

Local search engine marketing dominates your local market while increasing local brand awareness.

If people locally find your website online, there is a 35% higher chance they are going to purchase from you rather than your competitor. The fact that you were found when they live in your neighborhood adds to credibility as well as knowing they can find you when they need you.

While search engines reach around the globe, it would be a huge mistake to negligent a local market no matter how big or small your business is. Targeting local markets can assist your bottom line, improve your business credibility, and help reach a broader audience right in your back yard

Posted on November 11th, 2009 by admin
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Google Versus Yahoo Relevance

The debate between the best search engine will go on I am sure for generations to come.  I have found both search engines function relatively the same.  The search engine by popularity is Google.  It is more known even becoming a word in the English dictionary.  (see: http://www.merriam-webster.com/dictionary/Google merriam webster).   Yet concerning relevance does Google measure up, or does Yahoo! hold more weight concerning relevance?

According to Compete.com blogger, Jeremy Crane citing Compete.com’s research, of the 7.5 billion search queries performed every month by the United States population, 5 billion, or 1/3 of all searches go unanswered.  This means roughly 1/3 of the results posted on the SERP’s (search engine results pages) receive no clicks.

The month of August 2007 broke it down between the three big search engines, Yahoo! showed more search engine fulfillment than Google. [1] With this, one could conclude that Yahoo! offers more effective in search engine fulfillment requests. The third being MSN, which has now become bing

While Google holds an amazing 67 percent of the search engine market, and Yahoo! holds 20 percent.

(Ben Norman, Getting Noticed On Google, Make your website really successful, In Easy Steps Limited 2008).

Website Magazine ranked Google as the top Website for Professionals in their November 2009 publication. Yahoo is listed as the second most important. This article does not take into account the relevance of the search results.  Does this fact alone show Google has relied on name recognition alone, and not on actual relevance?  According to Author Andrew B. King, Website Optimization, (O’Reilly 2008) quoted eMarketer as “Google received 75 percent of United States paid search advertising, while Yahoo! received 9 percent^[2] putting Google on dominance within the United States of America Pay Per Click marketing.

With regards to GeoTargeting, Google AdWords offers targeting that is more flexible than Yahoo! If advertisers want to target a specific area, Yahoo! Search Engine Marketing targets a wider market spectrum, and does not narrow the local search as effectively, leaving Yahoo! Search Marketing customers feeling over distributed.

With all of this being said, your best opportunity for success, in my opinion, is to go with the popular search engine Google for more traffic to your site regarding naturalized optimization and Pay Per Click ranking, based on the fact that you want geotargeted, defined listings.  Yahoo! still has a way to go with it’s Search Marketing, but still presents a more relevant, naturalize optimization listing.

Using either search engine will accomplish bringing more traffic to your site.

Posted on October 26th, 2009 by admin
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Our blog will be dedicated to giving you tips and tricks with regards to search engine marketing.  We can help you gain ranking on the search engines, gain visibility on the search engine results pages (SERPs), and keep you  informed with regards to search engine technologies.  Of course you can always contact Internet SearchWorks and we can consult with you regarding improving your website visibility online.

Posted on July 20th, 2009 by admin
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